Cadillac: Enter the 36 Speaker ft. RZA
Brand
Date
May 2022
Description
Cadillac highlights the precision of its in-car audio technology in this commercial titled Enter the 36 Speaker. Featuring musician and producer RZA, the campaign centers on the technical capabilities of the AKG sound system through a visual exploration of sound symmetry and function. The execution uses cinematic, low-key lighting within a studio environment to emphasize the matte textures of the audio hardware. The production, managed by Leo Burnett Detroit, utilizes VFX to manifest floating speakers around the talent, while music and sound design were provided by Yessian Music.
Style
Horizontal, Cinematic, Moody, Matte
Techniques
VFX / visual effects
Industries
Color
Jet Black
Charcoal
Background
Black Seamless
Context
TVC / TV Commercial
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