Cadillac Enter the 36 Speaker ft. RZA 2022

Description

This commercial video for Cadillac titled Enter the 36 Speaker features musician and producer RZA demonstrating the immersive AKG sound system. The sequence opens with cinematic shots of a luxury Cadillac vehicle and its emblem before transitioning to dark studio space where spherical speakers float around RZA. RZA speaks about sound symmetry and function while gesturing toward the levitating audio drivers. The lighting is low-key and dramatic, accentuating the sleek matte surfaces of the speakers and RZA's dark leather jacket. Production was handled by Leo Burnett Detroit with music and sound design by Yessian Music.