Cadbury: Get in the Game
Brand
Date
Feb 2025
Description
Cadbury’s 'Get in the Game' initiative highlights the journeys of athletes within Australian sports culture. The campaign features professional Australian rules footballer Akec Makur Chuot, balancing candid locker room reflections with training sessions held against a city backdrop. Produced by Eric Tom & Bruce with creative direction from Ogilvy, the project employs a documentary approach to examine mentorship and representation in women's sports. The piece utilizes natural light and live-action techniques to maintain a grounded, intimate portrait of athletic determination.
Style
Documentary, Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Navy
Golden Yellow
Background
Garage
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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