Cadbury: Game Changing Wins - Katie McCabe

May 2025

Cadbury presents 'Game Changing Wins,' a campaign spot featuring professional footballer Katie McCabe and her father, Gary. Set within a classic diner, the narrative focuses on a conversation between the two, blending personal reflections on her athletic career with breakfast scenes prepared on a flat-top grill. The production utilizes a live-action technique, emphasizing warm interior lighting and cinematic framing to capture the intimacy of the setting. The spot was developed with creative input from Elvis, with production handled by Untold Studios. Additional project support includes consultancy from MKTG Sports & Entertainment, media planning by Publicis Media, PR coordination by Ogilvy PR, and agency contributions from Promo Veritas.

Horizontal, Cinematic, Warm

Café

TVC / TV Commercial