Cadbury: Game Changing Wins
Brand
Date
May 2025
Description
Cadbury explores moments of connection and gratitude in the 'Game Changing Wins' commercial campaign. The project centers on the interactions between generations, staging personal dialogues across various settings including a football pitch, a local cafe, and a domestic hallway. Developed in collaboration with Elvis, the film utilizes a live-action technique to ground the narrative in authentic human experience. Through the use of natural lighting and a grainy, cinematic aesthetic, the production highlights the nuances of conversation and community. The spot integrates product placement within the cafe sequences, maintaining a focus on the exchange between individuals.
Style
Horizontal, Cinematic, Grainy
Industries
Context
TVC / TV Commercial
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