This brand film for Cadbury Mini Eggs tracks a decades-long Easter egg hunt tradition, capturing the evolving relationship between a father and daughter from 1996 through 2023. Set within a family home, the narrative follows the pair as they navigate domestic spaces and handwritten treasure maps.
The execution utilizes a warm colour grading to establish a nostalgic tone, complemented by soft interior lighting throughout the live-action production. The film highlights the recurring ritual of the hunt, focusing on the continuity of the characters and the product presence across the timeline.