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Cadbury: Cadbury Mini Eggs

Date

Mar 2023

Description

This brand film for Cadbury Mini Eggs tracks a decades-long Easter egg hunt tradition, capturing the evolving relationship between a father and daughter from 1996 through 2023. Set within a family home, the narrative follows the pair as they navigate domestic spaces and handwritten treasure maps. The execution utilizes a warm colour grading to establish a nostalgic tone, complemented by soft interior lighting throughout the live-action production. The film highlights the recurring ritual of the hunt, focusing on the continuity of the characters and the product presence across the timeline.

Style

Horizontal, Cinematic, Warm, Nostalgic

Background

Living Room

Context

TVC / TV Commercial

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