Byredo: Byredo Always On by Lucia Pica
Brand
Date
Sep 2025
Description
Byredo’s 'Always On' project showcases a series of beauty portraits led by makeup artist Lucia Pica. The campaign emphasizes a clean cosmetic aesthetic, utilizing beauty light to define the features of model Tessa Jean. The imagery, captured by photographer Iñigo Awewave, leans into a commercial, polished look. Hair styling by David Harborow and fashion editing by Ally Macrae complement the focus on glossy, high-shine textures and minimalist framing.
Style
Vertical, Commercial, Clean, Polished
Techniques
Beauty Light
Industries
Background
White Seamless
Context
Advertising Campaign
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