Byredo

Sep 2025

Byredo presents their latest beauty campaign, Always On, featuring a series of portraits helmed by makeup artist Lucia Pica. The project centres on a clean cosmetic aesthetic, characterising the brand's visual identity through high-shine textures and precise, minimalist composition. Captured by photographer Iñigo Awewave, the imagery showcases a polished editorial approach. With hair styling by David Harborow and fashion styling by Ally Macrae, the work highlights model Tessa Jean in a series of close-up portraits defined by luminous skin and saturated colour palettes. The campaign utilises beauty light and a seamless white background, maintaining a refined and consistent aesthetic across all visual assets.

Vertical, Commercial, Clean, Polished

Beauty Light

Cosmetics

White Seamless

Advertising Campaign