Byredo: A Juju State of Mind
Brand
Date
Sep 2025
Description
Byredo’s A Juju State of Mind is a film production centering on the intersection of surf culture and athletic movement. The project captures dynamic surfing across coastal waters, utilizing a high-contrast monochrome palette to emphasize form and motion. Produced by Dare Content Studio, the piece leans into cinematic visual storytelling through archival-style framing and distinct typographic title sequences. The technical execution relies on live-action techniques and an analogue film aesthetic to document the cadence of the ocean and coastal environments.
Style
Horizontal, Action, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Background
Ocean
Context
Brand Film / Corporate Video
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