Bvlgari

Aug 2023

Bvlgari features Zendaya in this luxury jewellery campaign, showcasing the Serpenti collection through a series of polished, high-contrast portraits. Creative director Theresa Schmitz oversees the execution, which centres on the intricate diamond-pavé snake motifs of the necklaces, bracelets, and watches. The visual narrative leans into a refined, cinematic aesthetic, utilising warm interior settings, plush velvet textures, and fluted wooden paneling to provide a sophisticated backdrop. The project employs varied lighting techniques, ranging from soft, directional beauty light to dramatic, low-key chiaroscuro setups. By balancing intricate metallic detail against sheer textiles and moody shadows, the imagery maintains a polished focus on the craftsmanship of the jewellery pieces.

Commercial, Warm, Polished

Jewellery

Set-dressed

Advertising Campaign