Bvlgari: Serpenti Bvlgari

Aug 2023

Bvlgari presents its latest jewellery campaign featuring Zendaya, showcasing the iconic Serpenti collection. Under the creative direction of Theresa Schmitz, the project leans into a warm, polished aesthetic set within sophisticated, tactile interiors. Across both horizontal and vertical compositions, the imagery utilizes soft, directional lighting to highlight the intricate diamond pavé and metallic details of the coiled snake-motif necklaces, bracelets, and rings. The series moves between refined, high-key commercial portraiture and moody, cinematic low-key shots, employing chiaroscuro techniques to emphasize the interplay of shadow and texture.

Commercial, Warm, Polished

Set-dressed

Advertising Campaign