Bvlgari Serpenti Bvlgari 2023

Description

Zendaya stars in a luxury jewelry advertising campaign for Bvlgari, creative directed by Theresa Schmitz. She reclines against a curved warm terracotta-brown velvet sofa with a teal accent cushion, resting her crossed arms toward the foreground. She showcases sparkling Serpenti pave diamond coiled bracelets, a matching coiled snake ring, and hoop earrings against a sheer taupe long-sleeve top. The scene is illuminated by warm, soft directional lighting with a sleek slicked-back hairstyle and smoky eye makeup, framed over a clean white lower banner featuring the Bvlgari Roma logo.

Style

Vertical, Commercial, Sensual, Warm, Polished

Techniques

Soft Light

Industries

Jewellery

Color

Background

Set-dressed

Context

Advertising Campaign