Brand
ProjectSerpenti Bvlgari

Bvlgari Serpenti Bvlgari 2023
Associated creatives
Tags
Description
Zendaya appears in a dramatic, low-key lighting setup for Bvlgari's Serpenti campaign, directed creatively by Theresa Schmitz. She gazes directly into the camera with an intense expression, her hair styled sleekly back. The composition features high-contrast chiaroscuro lighting, leaving most of her face in deep shadow while a horizontal bar of light illuminates the background and the crest of her forehead. Around her neck, a layered sparkling diamond necklace catches the light against a dark top.
Style
Horizontal, Cinematic, Moody, Grainy
Techniques
Low-key / chiaroscuro
Industries
Jewellery
Color
Off-Black (80%)
Silver (metallic) (20%)
Context
Advertising Campaign