Burger King: Scary Places - Case Study Video
Brand
Date
Sep 2021
Description
Burger King’s 'Scary Places' campaign, produced by MullenLowe US, subverts horror tropes to spotlight the brand’s footprint. The project leans into a gritty, found-footage aesthetic, utilizing a handheld camera and VHS / lo-fi textures to frame abandoned locations alongside competitor storefronts. Structured as a case study, the film balances a documentary-like investigative tone with humor. Through the integration of aerial maps and dark, low-light cinematography, the narrative connects the brand’s flame-grilled identity to its geographical presence across the United States.
Style
Humorous, Horizontal, Commercial, Gritty, 1980s
Techniques
VHS / lo-fi
Industries
Color
Jet Black
Crimson
Background
Warehouse
Context
Brand Film / Corporate Video
Associated creatives
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