Burger King Scary Places - Case Study Video 2021

Description

This case study video for Burger King, created by agency and production partner MullenLowe US, explores eerie abandoned locations and competitor restaurants in a humorous twist on the horror genre. The footage employs a gritty, found-footage aesthetic featuring handheld camera movements, dark and dimly lit interiors, dilapidated stairs, and VHS-style static overlays. Aerial maps and satellite views track locations across the United States, contrasting spooky settings with fast-food storefronts. The narrative style blends documentary-like investigation with commercial advertising humor, highlighting flame-grilled attributes.