Burberry

Apr 2025

Burberry celebrates the profound nature of connection with its Mother's Day 2025 ad campaign, a series that masterfully bridges the gap between high-fashion editorial polish and intimate, candid storytelling. Photographer Laura Jane Coulson captures a multi-generational narrative, featuring the iconic trio of Jerry Hall alongside her daughters, Elizabeth and Georgia May Jagger. The imagery leans into a soft, approachable aesthetic, utilizing natural light to highlight the brand's heritage pieces—ranging from the timeless tan trench coat to the signature house check patterns—against clean, minimalist architectural backdrops. By prioritizing genuine interactions and joyful, laughing expressions, the campaign avoids the stiffness often found in luxury portraiture, opting instead for a warm, cinematic quality that feels both aspirational and deeply relatable. The compositions utilize a shallow depth of field to ground the subjects, whether they are nestled in an embrace or interacting with children in a way that emphasizes the warmth of the mother-child bond. Through these lifestyle-driven portraits, the campaign successfully refreshes the Burberry identity, proving that classic luxury fashion can be perfectly harmonized with the tender, unfiltered realities of family life. This project serves as a sophisticated testament to the power of authentic casting and the enduring appeal of heritage design within the modern luxury fashion industry.

Lifestyle, Lifestyle, Commercial, Commercial, Vertical, Vertical

Natural light, Natural light

Luxury Fashion Houses, Fashion, Fashion