Burberry: Josh
Brand
Date
Oct 2022
Description
Burberry explores a personal aesthetic for the project titled Josh, a film piece that positions a central protagonist in a moody, cinematic light. Produced by SMUGGLER, the work centers on a detailed portrait of a subject styled in signature plaid outerwear. The project leans into an analogue film aesthetic, utilizing low-key chiaroscuro lighting and desaturated tones to ground the visual narrative. The production focuses on textural depth and focused character framing, maintaining a consistent atmosphere throughout the edit.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Color
Navy
Gold
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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