Burberry It’s Always Burberry Weather: Postcards from London - Fish & Chips 2025

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Burberry explores its connection to British heritage in 'It’s Always Burberry Weather: Postcards from London,' a commercial spot centered on the quintessential experience of a local fish and chips shop. The film depicts patrons in autumn outerwear interacting within the shop’s brightly lit interior, framing the brand's seasonal collection against a backdrop of daily life. Developed by Lane & Associates, the project leans into a crisp editorial aesthetic. The production utilizes live-action techniques and natural light to capture realistic textures within the space, grounding the luxury fashion house's apparel in a familiar, grounded environment.