Burberry

Nov 2023

For the Burberry Holiday 2023 ad campaign, Creative Director Daniel Lee, alongside creative directors Carina Frey and Stefanie Barth, orchestrates a masterclass in luxury surrealism. Captured through the lens of photographer Roe Etheridge, the campaign eschews traditional festive tropes, opting instead for a conceptual and highly stylized approach to product presentation. By pairing iconic leather bags, shearling-lined mules, and tartan wool accessories with unexpected subjects—including domestic ducks, marble busts, and architectural metallic objects—the team creates a visual language that is both eccentric and distinctly high-fashion. Utilizing sharp studio strobe lighting and a cinematic composition, the imagery leans into a saturated palette where deep navy, vibrant mustard, and royal purple serve as the backdrop for archival heritage elements like the Equestrian Knight logo. Each still life acts as an intricate diorama, meticulously balancing textural contrasts between soft fur, reflective glass, polished brass, and woven fabrics. Through this deliberate, editorial minimalism, the campaign manages to elevate functional accessories into artifacts, effectively merging the brand's storied history with a forward-looking, playful aesthetic. The result is a sophisticated narrative that celebrates texture and form, firmly rooting the Burberry identity in a world of refined, imaginative storytelling that feels both timeless and unmistakably contemporary.

Commercial

Studio strobe

Bags & Accessories, Fashion, Fashion