Burberry

May 2025

For the Highgrove Capsule Collection, Burberry masterfully merges the heritage of luxury fashion houses with a whimsical, earthy intimacy that feels both grounded and deeply imaginative. Under the vision of creative director Daniel Lee, the campaign serves as an expansive celebration of nature and craftsmanship, captured through the lens of photographer Camille Summers-Valli. The project leans into a distinctive editorial aesthetic, utilizing soft, natural light to illuminate the rich, varied textures of the collection, from structured olive trench coats and silk scarves to cozy, oversized knitwear. By placing subjects in rustic, lived-in environments—ranging from sun-drenched greenhouses to sprawling cabbage fields and cozy, book-lined interiors—the campaign crafts a narrative of effortless, multi-generational comfort. This lifestyle-focused imagery is further elevated by the creative use of digital floral illustrations, which overlay the frames with hand-drawn botanical flourishes that mirror the collection's intricate prints. Models Elizabeth McGovern, Laura Carmichael, and Ṣọpẹ́ Dìrísù anchor the campaign with poised, authentic performances that bridge the gap between polished high fashion and the raw charm of the outdoors. The result is a vibrant, textured visual diary that honors the collaborative spirit of the Highgrove partnership, using deliberate, painterly compositions to invite the audience into a serene, blooming world where the luxury of Burberry meets the simple, enduring beauty of the garden.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion