Burberry
Hero
Brand
ProjectHero
Date
Apr 2025
Description
Burberry explores textures and elemental movement in the Hero campaign. The visual narrative centres on the kinetic energy of ocean water, contrasting turbulent blue and grey waves with the fine detail of swirling particles. The film transitions from abstract liquid motion to a study of natural form, focusing on the weathered surfaces of driftwood. Captured with a clean, cinematic aesthetic, the work utilises live-action techniques to emphasise texture against high-key lighting.
Style
Horizontal, Cinematic, Clean
Industries
Luxury Fashion Houses
Color
Charcoal
Pure White
Background
White Seamless
Context
Advertising Campaign
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