Burberry

Oct 2025

The Burberry Winter Wardrobe 2025 campaign explores a domestic and architectural narrative, positioning the brand's latest collection within traditional, structured environments. Under the design direction of Daniel Lee and captured by photographer Maxime La, the editorial series leans into a classic aesthetic, utilizing both warm indoor lighting and clean natural light to highlight fabric textures and tailoring. The project features a diverse cast, including models Rubuen Bilan-Carroll and Thea Almqvist, set against curated backdrops ranging from ornate wooden headboards and vintage interiors to grand architectural exteriors. Technical detail is maintained through clean compositions that emphasize the interplay between heavy outerwear, knitwear, and the collection's signature plaid patterns. Production was supported by set designer Samuel Overs, with beauty treatments led by hair stylist Kei Terada and makeup artist Mee Kee. Casting for the campaign was managed by Caitlin Prosser and Shyra Gaillard, with manicures by Pebbles Aikens and production by Isobella Bowering.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign