Burberry: Burberry Summer 2025 Product Campaign
Brand
Date
Mar 2025
Description
Burberry presents its Summer 2025 product campaign, a series of editorial images captured by photographer Jonathan Frantini. Under the creative direction of designer Daniel Lee, the project leans into a bright, architectural aesthetic, grounding the seasonal collection within glasshouse environments that offer soft, natural light. Featuring models Bingbing Liu, Finn Collins, and Saunders, the portraits highlight the collection's tailoring, including belted trench coats, light jackets, and neutral coordinates. Hair stylist Naoki Komiya and makeup artist Mee Kee complete the clean aesthetic, balancing the structural elements of the glasshouse with refined styling.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Context
Advertising Campaign
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