Burberry

Jan 1970

Burberry’s Mother’s Day 2025 campaign leans into a candid, intimate aesthetic, capturing multigenerational family bonds through the lens of classic British heritage outerwear. The editorial imagery features Jerry Hall, Georgia May Jagger, and Elizabeth Jagger, highlighting signature trench coats, plaid patterns, and refined knitwear in a series of clean, warm portraits. Photographed by Laura Jane Coulson under the direction of Emir Eralp, the campaign makes extensive use of natural light and minimalist backdrops. With design direction by Daniel Lee, the visuals balance outdoor settings with domestic interiors, supported by fashion styling from Eliza Conlon, hair by James Rowe, and makeup by Wendy Rowe. Prop styling by Roxy Walton complements the editorial approach.

Editorial, Vertical, Clean, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign