Burberry: Burberry Mother's Day 2025 Campaign

Jan 1970

Burberry celebrates generational connection in its Mother’s Day 2025 campaign, an editorial fashion series that highlights the brand's classic outerwear and signature check patterns. Photographed by Laura Jane Coulson with direction from Emir Eralp and design direction by Daniel Lee, the portraits place the focus on intimate family dynamics. The series features models Jerry Hall, Georgia May Jagger, and Elizabeth Jagger. Captured against clean, minimalist architectural backdrops and lush green settings, the campaign leans into natural light to evoke an authentic, candid atmosphere. Styling by Eliza Conlon brings together coordinated knitwear and iconic trench coats, while prop styling by Roxy Walton complements the editorial aesthetic. The work emphasizes heritage textures and warm, earth-toned palettes across a range of domestic and outdoor portraits.

Editorial, Vertical, Clean, Warm

Natural light

Advertising Campaign