Burberry

Feb 2025

The Burberry London in Love 2025 campaign presents a cinematic exploration of British heritage through a series of intimate, atmospheric portraits. Shot by photographer Drew Vickers, the imagery traverses nocturnal London streets and natural settings, juxtaposing classical tailoring with surreal narrative elements. The campaign features a broad ensemble cast including actors Kate Winslet, Jodie Turner-Smith, Nicholas Hoult, and Chen Kun, alongside models Naomi Campbell, David Gandy, and Liu Wen. Under the creative direction of designer Daniel Lee, the visual language balances sharp, high-contrast flash photography with soft, natural light editorial portraits. Technical choices such as analogue film and chiaroscuro lighting emphasize the texture of signature trench coats, plaid scarves, and polished leather goods. Supporting the production, director David Lane and director of photography Benoit Delhomme contribute to the filmic staging, while casting director Anita Bitton and production designer Arthur De Borman ground the surreal elements within iconic, recognizable environments.

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