Burberry: Burberry Beyond Wear Perfecting Matte Foundation
Brand
Date
Sep 2025
Description
Burberry introduces the Beyond Wear Perfecting Matte Foundation with a series of clean, commercial beauty portraits focused on product efficacy. Photographed by Irina Shestakova, the campaign utilizes a split-screen technique to provide a direct, side-by-side comparison of natural skin texture against the brand's perfected matte finish. The studio photography leans into a minimalist aesthetic, employing balanced beauty lighting to highlight complexion refinement. Featuring models including Bingbing Liu, Holly Sofia Farmer, and Lola Varley, the project maintains a consistent visual language across various portraits, emphasizing a velvety, smooth application against a neutral grey seamless background.
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