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Burberry

Burberry 170th Anniversary 2025 Campaign
Date

Mar 2026

Description

To celebrate the 170th anniversary of Burberry, the storied British fashion house has unveiled a campaign that serves as a masterclass in editorial minimalism. Through a series of stark, high-contrast black and white studio portraits, the project distills the brand’s heritage into its most essential elements: the iconic trench coat and the texture of human character. Photographer Tim Walker orchestrates this visual celebration by leaning into an aesthetic of deliberate simplicity, utilizing both high-key lighting to emphasize natural skin textures and low-key chiaroscuro techniques to heighten the dramatic structure of the subjects. The styling, curated by fashion editor Katy England, foregrounds the legendary Burberry check pattern in a way that feels both archival and profoundly contemporary. By shifting the focus away from elaborate sets and onto a diverse, influential cast—including actors like Jonathan Bailey and Daisy Edgar-Jones alongside legends like Naomi Campbell and Kate Moss—the campaign captures a quiet, cinematic intensity. Supported by the precise hair styling of Sam McKnight and the refined makeup artistry of Lauren Parsons, the portraits prioritize authentic connection over artifice. The result is a sophisticated narrative that honors 170 years of history while maintaining the sharp, commercial polish expected of a global luxury powerhouse, proving that the brand’s legacy remains as relevant and resonant as ever in the modern fashion landscape.

Style

Vertical, Cinematic

Techniques

Natural light

Industries

Luxury Fashion Houses, Fashion

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