Budweiser: Whassup?
Brand
Date
Jan 2024
Description
Budweiser revisits its iconic commercial Whassup?, a live-action project that leans into naturalistic performances and conversational humor. The advertisement centers on a group of friends interacting through a casual, domestic phone call, using authentic dialogue to build a relatable atmosphere. The production was helmed by DDB Chicago, with creative execution captured by C & C Films. Utilizing clean, warm indoor lighting, the project employs a documentary-style approach to create its signature humorous tone, emphasizing everyday settings and candid character interactions. Post-production for the campaign was handled by Riot and Filmworks.
Style
Documentary, Humorous, Horizontal, Clean
Industries
Color
Burgundy
Denim
Background
Living Room
Context
TVC / TV Commercial
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