Budweiser: Wassup
Brand
Date
Feb 2024
Description
This classic Budweiser campaign, titled Wassup, showcases a quintessential television commercial production. Featuring a group of men gathered in a domestic living room setting, the narrative focuses on an informal phone-based interaction while individuals hold the brand's product. Developed by DDB Chicago, the project utilizes live-action technique to capture a relaxed, everyday atmosphere. The production relies on warm, clean interior lighting to maintain a traditional broadcast aesthetic.
Style
Documentary, Horizontal, Clean
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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