Budweiser: TapeOutHate
Brand
Date
Mar 2023
Description
Budweiser and the Hockey Diversity Alliance partner for the TapeOutHate campaign, an initiative addressing discrimination in sports through personal athlete narratives. The project captures the weight of the subject matter, moving between locker rooms and ice rinks to highlight individual testimonies. Developed by Anomaly Toronto, the visual execution employs a cinematic, live-action technique with high-contrast, moody lighting to frame the reality of online abuse. Sound design by Grayson Music underscores the production, emphasizing the intimate and serious tone throughout the film.
Style
Horizontal, Cinematic, Moody, Matte
Industries
Color
Jet Black
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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