Budweiser joins forces with artist Haroshi for this commercial project, capturing a narrative that shifts from the quiet aisles of a grocery store to the expansive space of an outdoor parking lot. Produced by 100%, the film highlights the brand's product presence through a series of human-centric vignettes.
The cinematography employs a desaturated color palette and natural lighting to ground the commercial in an authentic, everyday aesthetic. The work utilizes live-action techniques to transition between the interior shopping environment and the wide-reaching exterior shots, concluding with an emphasis on the product design.
