Budweiser: QUEUE - Haroshi x Budweiser
Brand
Date
Sep 2025
Description
Budweiser’s QUEUE project unfolds as a cinematic commercial set within the confines of a convenience store. The narrative relies on a series of character-driven interactions, utilizing a controlled visual palette to ground the production in an atmospheric tone. The aesthetic leans into a moody, low-key lighting approach paired with deliberate color grading. Through a combination of intimate close-ups and fluid, dynamic tracking shots, the film maintains a consistent pace, highlighting the interaction between individuals and the store environment. This piece was produced by 100%.
Style
Horizontal, Cinematic, Moody
Industries
Color
Jet Black
Navy
Crimson
Background
Retail Store
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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