Budweiser: Old School Delivery

Jan 2024

Budweiser presents Old School Delivery, a narrative-driven commercial that captures the atmosphere of a winter landscape. The film depicts a series of vignettes, moving from the warmth of a dimly lit bar to the stark reality of a snowstorm, as a driver navigates through the elements accompanied by the brand's iconic Clydesdale horses. Developed by FCB New York with production house SMUGGLER, the project employs a rustic aesthetic. The visuals rely on natural light and a muted, cinematic color grade to emphasize the authentic textures of the environment. Post-production and VFX were handled by The Mill US, while Whitehouse Post, Sonic Union, and Barking Owl contributed to the final edit and sound design.

Horizontal, Cinematic, Desaturated, Warm

Analogue / film, Natural light

Sandy Beach

TVC / TV Commercial