Budweiser: MLB Anthem
Brand
Date
Mar 2024
Description
Budweiser connects the intensity of professional baseball with its flagship beverage in the MLB Anthem campaign. Produced in collaboration with FCB New York, the spot leans into the sensory experience of a live game through high-energy sequences. The edit features a rhythmic assembly of stadium crowds and diamond action, interspersed with product photography of cans and glassware. The piece incorporates live-action technique and slow motion sequences to balance the pace of the sport with cold-serve product visuals, underscored by a score from JSM Music.
Style
Horizontal, Commercial, Action
Techniques
Slow motion
Industries
Color
Scarlet
Pure White
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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