Budweiser: First Delivery - Super Bowl LIX
Brand
Date
Jan 2025
Description
Budweiser’s 'First Delivery' campaign for Super Bowl LIX leans into classic Americana, framing the brand’s heritage through a cinematic, live-action narrative. The spot moves between the quiet, warm atmosphere of rustic stable interiors and expansive, sunlit ranch environments. Crafted by FCB New York with production house SMUGGLER, the piece centers on the bond between human and animal, utilizing natural light and earthy tones to emphasize the textures of rural architecture and traditional wagons. Post-production and VFX were managed by The Mill US, with music and sound design provided by Soundtree.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Chocolate
Jet Black
Background
Set-dressed, House
Context
TVC / TV Commercial
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