Budweiser: BRIT Awards Billboard - The Stage Is Yours to Take
Brand
Date
Mar 2023
Description
Budweiser brings its 'The Stage Is Yours to Take' campaign to life with an expansive outdoor installation for the BRIT Awards. Developed with FCB New York, the project reimagines a standard billboard into an illuminated performance structure, anchoring the brand within a live music context. The production documentation captures the assembly process, from daytime scaffolding and scissor lifts to the final evening lighting. Utilizing a live-action technique, the project emphasizes the scale and technical construction of the site-specific billboard, keeping the aesthetic clean and focused on the transition from a static ad space to an active, glowing stage.
Style
Horizontal, Commercial, Clean
Industries
Color
Scarlet
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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