Budweiser’s campaign, 'Bring Home the Bud,' centers on a high-energy cinematic production that follows a fleet of helicopters transporting branded cargo across an expansive, sunset-lit sky.
Directed with a blend of live-action technique and 3D render / CGI, the film features a protagonist in a velvet tuxedo juggling a football atop a suspended shipping container. The work utilizes slow motion to heighten the visual impact of the aerial sequences against a warm, dramatic backdrop.
