Budweiser: BBQ - Haroshi x Budweiser
Brand
Date
Sep 2025
Description
Budweiser explores the intersection of community and craft in this commercial film featuring a collaborative aesthetic with Haroshi. The spot documents a lively outdoor gathering, emphasizing the social dynamics of a barbecue through a lens of 1980s-inspired visual storytelling. Utilizing an analogue film technique to achieve a warm, grainy atmosphere, the production captures candid interactions, food preparation, and lifestyle moments. The project, produced by 100%, leans into a nostalgic visual style to frame the brand within a casual, communal context.
Style
Vertical, Commercial, Warm, Grainy, 1980s, Nostalgic
Techniques
Analogue / film
Industries
Color
Crimson
Pure White
Background
House
Context
TVC / TV Commercial
Associated creatives
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