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Budweiser: A Clydesdale's Journey

Brand
Budweiser
Date

Feb 2022

Description

Budweiser’s brand film A Clydesdale's Journey captures an atmospheric narrative set against a sprawling rural landscape. The production centers on the interactions between a Clydesdale horse and a loyal golden retriever, moving through open fields toward moody, dim barn interiors. Developed by the team at VaynerMedia North America, the project utilizes a live-action technique to ground its storytelling. The cinematography prioritizes wide shots of rugged terrain alongside tight focus on animal movement, while the color grading emphasizes earthy tones and muted grays to achieve a cinematic quality. Sound design for the piece was managed by Wave Studios NY.

Style

Horizontal, Cinematic, Warm, Earthy

Techniques

Natural light

Industries
Alcoholic Beverages
Color
Chocolate
Pure White
Camel
Background

Meadow

Context

Brand Film / Corporate Video

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