Budget Rent a Car
Social vs Real
Brand
ProjectSocial vs Real
Date
Feb 2025
Description
Budget Rent a Car explores the disconnect between digital life and genuine connection in the campaign, Social vs Real. The commercial contrasts intimate family moments with the distraction of virtual interaction through a narrative delivered from inside a vehicle. Produced by Leap Production, the project features a series of graphic overlays and emojis that punctuate the live-action footage. The cinematic production, developed with FP7 McCann Riyadh, Magna Global, and Weber Shandwick, focuses on the human experience within the vehicle rental space.
Style
Horizontal, Cinematic
Industries
Vehicle Rental & Rideshare
Context
TVC / TV Commercial
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