Bud Light: The Bud Light Party
Brand
Date
Aug 2020
Description
The Bud Light Party is a commercial campaign featuring comedic actors Amy Schumer and Seth Rogen. The series of spots, developed by Wieden+Kennedy New York, utilizes a fast-paced montage approach to highlight the brand across diverse settings, from basketball arenas to rally-style podium addresses. The production, supported by Caviar LA, features additional appearances by Paul Rudd. The work leans into a crisp, clean live-action technique, maintaining a broadcast-ready aesthetic throughout the featured spots. Music and sound design for the campaign were provided by MassiveMusic New York.
Style
Horizontal, Commercial, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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