Bud Light: Save Yourself (Super Bowl)
Brand
Date
Oct 2025
Description
Bud Light leans into narrative-driven comedy for its Super Bowl presence with this campaign spot, 'Save Yourself.' The film centres on an unexpected encounter between two hikers and a grizzly bear, set against a rugged woodland backdrop. Produced by Hungryman with creative direction from DDB, the project utilizes live-action technique and cinematic lighting to pace its comedic sequence. The execution balances dynamic camera movement with slow motion to underscore the interaction between the talent and the wildlife.
Style
Humorous, Horizontal, Commercial, Warm
Techniques
Slow motion
Industries
Color
Navy
Jet Black
Beige
Background
Woodland
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.