Bud Light: Paper or Plastic
Brand
Date
Jan 2024
Description
Bud Light presents 'Paper or Plastic,' a commercial spot centered on a comedic exchange at a convenience store checkout. The narrative follows two protagonists whose attempt to purchase beer and toilet paper is interrupted when their payment is declined, forcing them to navigate the shortage of funds in a real-time, awkward interaction. Captured through a live-action technique, the film utilizes a gritty aesthetic to ground the scenario within a bustling retail environment. The production focuses on the candid interplay between the customers and the cashier, framed in a horizontal aspect ratio.
Style
Horizontal, Commercial, Gritty
Industries
Background
Retail Store
Context
TVC / TV Commercial
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