Bud Light: Magnet

Feb 2023

Bud Light delivers a high-energy look at social rituals in the commercial spot Magnet. The narrative follows a protagonist navigating a bustling bar environment, capturing the authentic hum of a crowded social space through a focus on live-action movement and atmosphere. Developed by Anomaly NY, the film leans into a raw aesthetic, utilising moody, naturalistic lighting to ground the narrative in the immediate experience of the setting. Wave Studios NY provided production and sound design, while Arcade Edit handled the post-production work to maintain the kinetic pace of the piece.

Horizontal, Commercial, Moody, Raw

Bar

TVC / TV Commercial