Bud Light
Last Year's Lemons
Brand
ProjectLast Year's Lemons
Date
Jun 2026
Description
Bud Light presents Last Year’s Lemons, a commercial campaign capturing informal social gatherings across a variety of settings. The spot moves through daytime backyard scenes and indoor celebrations, focusing on group interactions with Bud Light Seltzer Lemonade. Produced by Arts & Sciences, the project utilizes a clean, live-action technique to depict the product within everyday leisure environments. The narrative framework centers on shared experiences among friends.
Style
Horizontal, Commercial, Clean
Industries
Alcoholic Beverages
Color
Jet Black
Navy
Background
House
Context
TVC / TV Commercial
Associated creatives
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