Bud Light
Keg - Bud Light Super Bowl LX
Brand
Date
Jan 2026
Description
Bud Light’s Super Bowl LX campaign, titled 'Keg,' leans into a comedic, high-energy narrative set during an outdoor wedding. The live-action spot features Peyton Manning and Post Malone as a beer keg rolls loose down a grassy hillside, triggering a sequence of guests scrambling in pursuit. Produced by Biscuit Filmworks with creative direction from Anomaly NY, the project utilizes dynamic camera motion to capture the chaotic momentum. The work channels a bright, cinematic aesthetic through its expansive outdoor terrain and warm, naturalistic lighting.
Style
Horizontal, Action, Cinematic, Warm
Industries
Alcoholic Beverages
Color
Royal Blue
Jet Black
Background
Meadow
Context
TVC / TV Commercial
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