Logo

Bud Light: Joust

Brand
Bud Light
Date

Aug 2019

Description

Bud Light taps into an epic historical aesthetic for its Joust campaign, staging a medieval tournament that blends traditional pageantry with a comedic tone. The spot captures the spectacle of a jousting match, from knighted riders in blue armor to a royal gallery, grounding the cinematic production in a high-fantasy setting. Produced by O Positive, the project utilizes a live-action technique to translate the scale of a castle-side tournament. The work combines the collaborative efforts of creative agencies Wieden+Kennedy New York and Droga5, with VFX from The Mill US and animation by Pixomondo, shaping a narrative that highlights a lighthearted, grand-scale atmosphere.

Style

Humorous, Horizontal, Cinematic

Industries
Alcoholic Beverages
Color
Navy
Jet Black
Background

Sports Venue

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by