Bud Light: Ghost Spuds (Super Bowl)
Brand
Date
Oct 2025
Description
Bud Light presents 'Ghost Spuds,' a Super Bowl commercial produced by Hungryman with creative direction from Wieden+Kennedy New York. The spot unfolds in a dimly lit domestic setting, balancing moody interior lighting against the distinct blue glow of a spectral apparition. This alcoholic beverage campaign utilizes live-action techniques integrated with VFX to animate the supernatural interaction. The narrative centers on a home-viewing environment, highlighting the interplay between grounded realism and cinematic visual effects.
Style
Horizontal, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.