Bud Light: Genie Wish
Brand
Date
Jul 2024
Description
Bud Light presents Genie Wish, a comedic commercial spot set within the casual confines of a dimly lit pub. The narrative centers on a group of friends who find their social evening interrupted by an unexpected supernatural arrival at the bar counter. Directed through a cinematic lens, the production leans into live-action technique layered with VFX / visual effects to integrate the alien encounter. The visual language captures the contemporary bar environment through a mix of ambient neon blue and warm interior lighting.
Style
Horizontal, Commercial, Cinematic
Techniques
VFX / visual effects
Industries
Color
Navy
Beige
Charcoal
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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