Bud Light: Easy To Drink, Easy To Enjoy
Brand
Date
Feb 2023
Description
This commercial campaign for Bud Light, titled 'Easy To Drink, Easy To Enjoy,' focuses on the relatable frustrations of modern daily life. The spot shifts from a mundane domestic scene featuring automated customer service hold music to a more relaxed atmosphere when a cold beverage is introduced. Produced by Reset with creative direction from Anomaly NY, the project utilizes a clean color grade to emphasize the signature blue branding. The aesthetic leans into a cinematic, live-action technique, maintaining a domestic focus throughout the narrative.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Color
Navy
Charcoal
Background
Living Room
Context
TVC / TV Commercial
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