Bud Light: Bud Light Next
Brand
Date
Feb 2022
Description
Bud Light explores new visual territory with the Bud Light Next campaign. Developed by agency CARTEL, the spot captures a group of young adults navigating a series of diverse environments, transitioning from cityscapes to neon-lit interiors and open fields. The narrative emphasizes movement through energetic choreography and varied tracking shots. With a mix of warm golden lighting and moody urban settings, the work utilizes live-action technique to establish a nostalgic atmosphere. Sound design and original scoring for the project were provided by Wave Studios NY.
Style
Horizontal, Commercial, Nostalgic
Industries
Context
TVC / TV Commercial
Associated creatives
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