Bring a Trailer

Jul 2026

In a clever subversion of the traditional therapy trope, the latest brand film for Bring a Trailer, titled Therapy, masterfully explores the intersection of high-stakes car collecting and the compulsive nature of online browsing. Produced by ArtClass and spearheaded by the team at PMG, this cinematic piece leans into a dry, observational humor that resonates with the dedicated community of automotive enthusiasts. The narrative centers on an intimate consultation where the boundary between professional guidance and personal obsession blurs; as a patient confesses his vehicular fixation, the therapist’s stoic veneer gives way to a knowing, shared addiction as he secretly monitors live auctions on his own device. Utilizing a sophisticated live-action technique, the project utilizes soft, moody lighting to transform a standard office setting into a space that feels both grounded and deeply relatable. By highlighting the platform's community-driven auctions through this comedic lens, the campaign creates a vibrant, lifestyle-focused narrative that speaks directly to the thrill of the hunt. The result is a sharp, human-centric film that effectively communicates the brand's unique role in the vehicle rental and travel hospitality landscape, proving that even the most grounded, professional settings can harbor a hidden, high-octane passion for the next great find on the market.

Humorous, Lifestyle, Cinematic

Live-action Technique

Vehicle Rental & Rideshare, Travel & Hospitality